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Forum: HoseHeads Sprint Car General Forum (go)
Moderators: dirtonly  /  dmantx  /  hosehead

Topic: Are DIRT's tv ratings high enough to be viable over the long term?
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sumthing4rockets
October 28, 2007 at 07:47:21 PM
Joined: 09/27/2005
Posts: 50
Reply



StanM
MyResults MyPressRelease
October 28, 2007 at 09:08:37 PM
Joined: 11/07/2006
Posts: 5584
Reply

We don't know that. What are the ratings and what are we comparing them to?

Dirt track racing is a niche sport, it's not going to edge out NASCAR, the NFL, the World Series, Survivor or the Bachelor in the ratings no mater how they package it. ;)


Stan Meissner

sprinter25
October 29, 2007 at 08:05:52 AM
Joined: 11/30/2004
Posts: 1973
Reply

Well, since the WoO shows on ESPN were a time buy by DIRT and the production company, I don't know that the ratings really matter that much.

To those that don't know, a "time buy" is where the producer/production company buys the TV time from the network. The producers then sell ads and keep whatever they make to offset their costs, and hopefully make a few bucks......

I'm not sure of the Speed TV deal, though...

And Stan's right - we're dealing with a very focused sport; sprint car racing/dirt track racing really doesn't draw a large audience for TV.


Chuck.....

Faster Pussycat
MyWebsite
October 29, 2007 at 10:06:03 AM
Joined: 05/30/2007
Posts: 813
Reply

The real question:

Is DIRT/WRG viable over the long run!

DIRT MOTOR SPORTS, I (OTC BB:DMSP.OB) Edit
Last Trade: 0.65
Trade Time: Oct 26
Change: 0.00 (0.00%)
Prev Close: 0.65
Open: N/A
Bid: 0.40 x 5000
Ask: 0.50 x 5000
1y Target Est: N/A
Day's Range: N/A - N/A
52wk Range: N/A
Volume: 0
Avg Vol (3m): N/A
Market Cap: 9.54M
P/E (ttm): N/A
EPS (ttm): -1.07
Div & Yield: N/A (N/A)


"As long as I can have a fast boat, a margarita 
machine and can light my hair on fire, I'll be just 
fine."

Jason Giambi

sumthing4rockets
October 29, 2007 at 12:49:32 PM
Joined: 09/27/2005
Posts: 50
Reply

The future of DIRT is dependent on the success of the revenues generated by the broadcasts. The revenue is generated by selling commercials. The ratings will determine the amount they earn on their broadcast. I think that makes the ratings fairly important. DIRT is not making any money on sanctioning.



src
October 29, 2007 at 03:20:19 PM
Joined: 12/01/2004
Posts: 155
Reply
Reply to:
Posted By: sumthing4rockets on October 29 2007 at 12:49:32 PM

The future of DIRT is dependent on the success of the revenues generated by the broadcasts. The revenue is generated by selling commercials. The ratings will determine the amount they earn on their broadcast. I think that makes the ratings fairly important. DIRT is not making any money on sanctioning.



The future of DIRT is dependent on the success of the revenues generated by SPONSORSHIP SALES.

Commerical revenues will NEVER make them any money, in fact they will be lucky to break even on production costs.

 



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