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Yep and its good idea for "off track engagement" with your fans/sprint car fans that can benefit the race team (your "brand") as well as your sponsors. And that last part, bring your sponsors "on board," meaning sell them on the idea that your reaching out to fans away from the track and its this further engagement that will continue to put their brand in the spotlight. It's another "touch point" with which their brand is being seen.
More advice, if you're going to do it, commit to it, make it "professional," and keep it on schedule. Fans LOVE to see/read the behind the scenes stuff and will eventually "look" for it if/when they know when it'll be out (every other Saturday for instance). Mix in good social media interaction and you can possibly have a good engagement tool to once again showcase Joe's team (again, your "brand") to fans and possible new sponsors...all for nothing more than time. Think about that last part. Yes, time = money, but your liquid capital expenditure for something like this is 0. Great engagment tool for little more than time.
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