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I'll never spend money to see Danica race, but I would purchase her first sex tape. But seriously, does this help or hurt the cause of women racers?
If this is a stunt to draw attention to the IRL, I think it only damaged Danica's legitimacy as a serious race car driver. It might be different if she's won a race, but she hasn't.
On the other hand, I think Helio going on "Dancing with the Stars" will draw a lot of new fans (mostly Helio's dancing fans) to the races and tv races.