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Race track promoters are
frequently uninspired and lack creativity when actually promoting their shows.
They would do well to learn from minor league baseball teams when it comes to
creating wacky and inventive special promotions that drive attendance and gain
publicity.
My latest article address this
(the second in a series that started last week with car counts) is up on the
Examiner.com site. Do you guys have any ideas for off-the-wall promotions, or
know of any that tracks have done recently? I'd love to hear some good stories
and ideas.
National Sprint Car & Midget Examiner
http://tinyurl.com/r4opgk
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