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Forum: HoseHeads Sprint Car General Forum (go)
Moderators: dirtonly  /  dmantx  /  hosehead

Topic: All Dirt, Live and On Demand: DIRT NATION is rebranded DIRT CAST
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racexr
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February 17, 2009 at 01:39:36 PM
Joined: 11/13/2007
Posts: 229
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Duluth, MN – Dirt Nation, the online destination for dirt track racing fans to listen to and download interviews has undergone a name change to properly endorse the various technologies currently offered and those to be added in the future. The new name is Dirt Cast and the website has been moved to www.dirtcast.com.

The change, long in the planning stages at Dirt Nation, was ramped up due to increasing interest in the site in the past month and projected growth in the next calendar year. Dirt Cast offers the same functions as what was Dirt Nation and will be expanded on in the coming months. Dirt Cast offers On Demand Podcast interviews that can downloaded and played on your PC, played on the website, or listened to on Itunes. Live Broadcast dates will be released in the coming weeks in addition to the testing of live video throughout 2009 and increased functionality for accessing broadcasts, broadcast archives, podcasts, and premium content.

“It's a natural transition,” stated Dave Seay, lead host of Dirt Cast. “We had planned the move to Dirt Cast, but it was not planned until the 4th quarter of 2009. The interest in the product in the last month has sped up our growth, and we are very excited to deploy even more options for our listeners.” Visitors to Dirt Cast have increased over 300% since the relaunch and transition to On Demand content in October of 2008. “Our goals for 2009 have already been shattered,” added Seay. “The opportunity to offer live broadcasts has opened new doors for Dirt Cast, and we plan to maximize the potential of this market.”

All of the links from Dirt Nation (www.dirtnation.net) have been forwarded to Dirt Cast. All branding, advertising, and social marketing are in transition and full brand revitalization will be complete by March 1, 2009. Potential advertisers are encouraged to contact [email protected] for promotional opportunities.

For more information on Dirt Cast visit www.dirtcast.com.

Dirt Cast is owned and operated by Braun Holdings, Inc. subsidiary X.CELERATED.

About X.CELERATED

X.CELERATED (XR) is a marketing and multimedia firm based in Minnesota that focuses on high performance design, web applications, marketing analytics, and advanced internet technologies. XR owns and operates the XR Network that includes On Demand Podcast properties Dirt Cast, Dirt Freaks, and RACEMN. More information on XR can be found at: http://x.celerated.com



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