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Topic: How do we get more people to the races? Email this topic to a friend | Subscribe to this TopicReport this Topic to Moderator
Page 1 of 3   of  42 replies
LuvRacinRog
MyWebsite
January 23, 2012 at 02:20:22 PM
Joined: 01/02/2005
Posts: 254
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We all say we want the sport to grow, Do you? What ideas do you have for doing it? Will you do something to make it happen? Let us know here. Read my column this week for some of my ideas. www.LuvRacin.com Click on the writers and photographers button. My column is Winners. We have many reporters from across the USA. Look over their coverage; we think we have the best people in the business. If you would be interested in joining out team, and helping us expose your local racing to a national audience, go to the front page and Click on the Help Wanted button. LuvRacinRog


Sprinter 79
MyWebsite
January 23, 2012 at 07:32:31 PM
Joined: 12/05/2010
Posts: 840
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It is going to be VERY difficult to grow local racing. There are several things that tracks can do that may help, like entice the young. I know that they are trying at 34 raceway to expose young people to the sport through programs like the club type setting, or group type setting for kids at the track. But it also takes effort by the local race teams. We all need to step up to make this happen. It is really hard to compete with facebook, video games, tv, the movies, and on and on............ I often read about things that tracks do to help bring out more people in racing publications and some of it is pretty cool. I think that the track was in Rhode Island, although I might be wrong, but they had a decorate the straight away program that let kids color or draw on the front straight during intermission. I guess that it worked because attendants went up. It is going to take some "Out of the Box" thinking to rekindle the excitement that local short track racing used to create. I know that our team would do whatever the promoters thought needed to be done to help put people in the stands. It makes the situation better for everyone.
Never hit stationary objects!

91RI
January 23, 2012 at 08:42:31 PM
Joined: 03/01/2005
Posts: 277
Reply

Wouldn't be in Rhode Island, they don't even have a real race track. They have Barnyard , which is literally that, a barnyard with no defined classes, no fan area, no schedule, and the Coffee Cup indoor races, and that is all. Auto racing was illegal for decades in Rhode Island, and the indoor races in 2009 were the first legal races in 50 years.

And you are correct it will be difficult to grow local racing, but no growth will occur without a lot of hard work, but hard work will bring rewards. Look at the King of the West, they resurrected car counts for traveling 410's in Cali, and grandstands were pretty full too.




projectxmarketing
January 23, 2012 at 08:49:46 PM
Joined: 04/23/2008
Posts: 205
Reply
Reply to:
Posted By: Sprinter 79 on January 23 2012 at 07:32:31 PM
It is going to be VERY difficult to grow local racing. There are several things that tracks can do that may help, like entice the young. I know that they are trying at 34 raceway to expose young people to the sport through programs like the club type setting, or group type setting for kids at the track. But it also takes effort by the local race teams. We all need to step up to make this happen. It is really hard to compete with facebook, video games, tv, the movies, and on and on............ I often read about things that tracks do to help bring out more people in racing publications and some of it is pretty cool. I think that the track was in Rhode Island, although I might be wrong, but they had a decorate the straight away program that let kids color or draw on the front straight during intermission. I guess that it worked because attendants went up. It is going to take some "Out of the Box" thinking to rekindle the excitement that local short track racing used to create. I know that our team would do whatever the promoters thought needed to be done to help put people in the stands. It makes the situation better for everyone.


In all honesty, I'm not even totally sure that it comes down to just kids. I agree the kids are a huge part of the equation, but sometimes the adults are the starting point.Ticket giveaways at local stores, advertisements and coupons in the paper, promotional flyers on windows at Wal-Mart are all things I have seen that are relatively effective but eventually you gotta find new, outside the box ways to do this stuff. One I have done with my drivers is put them up at a local store the day of the races handing out free and discount coupons. We've also done "Ride to the Races" programs where people will all meet at a local place and take a bus to the track together. In the long run, any idea that sells even a few tickets is a winner...



BTxpress
January 23, 2012 at 09:35:54 PM
Joined: 08/28/2011
Posts: 12
Reply
Reply to:
Posted By: projectxmarketing on January 23 2012 at 08:49:46 PM

In all honesty, I'm not even totally sure that it comes down to just kids. I agree the kids are a huge part of the equation, but sometimes the adults are the starting point.Ticket giveaways at local stores, advertisements and coupons in the paper, promotional flyers on windows at Wal-Mart are all things I have seen that are relatively effective but eventually you gotta find new, outside the box ways to do this stuff. One I have done with my drivers is put them up at a local store the day of the races handing out free and discount coupons. We've also done "Ride to the Races" programs where people will all meet at a local place and take a bus to the track together. In the long run, any idea that sells even a few tickets is a winner...



 

I was raised around racing as well as my to teenage kids. My daughter is on the other side of the state going to college & when she's home for her 1 month summer break she loves going to our local 3/8 mi dirt track watching her brother race his Focus Midget or she'll make the 12 hr round trip to watch if she has the weekend off. Around here there are alot of the local high school kids that attend on Sat. nights throughout the summer.

I've taken the Midget to the HS shop class & talked to the students (5 classes worth) about racing, shocks, Midgets etc.& supporting the local track. I handed out free passes to to the students which most of them were used. I've talked to our promoter last fall & I will be doing it again this spring. Last year was my son's first season racing Focus Midgets & he's got quite a few fans from his HS that come out & watch him race...most of them without their parents.

I think the adults are alot of the problem. I work with 60 other employee's that say "yeah i hear them every Sat night but...". About half of the employee's live less than 10 mins from the track & have either never attended a race or have @ one time when they were younger & only a couple of them go to the races a few nights during the season.



brian26
January 23, 2012 at 09:55:57 PM
Joined: 12/03/2006
Posts: 7918
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This message was edited on January 23, 2012 at 09:56:59 PM by brian26

Put together a positive atmosphere and start racing these. Of course new builds with all the latest safety items needed.

Time and patience, it would work





brian26
January 23, 2012 at 09:59:43 PM
Joined: 12/03/2006
Posts: 7918
Reply

Individuality and style meets speed, wingless!

 

I am getting quite a few KIDS telling me they wish race cars still looked like these. Yes, they are!




brian26
January 23, 2012 at 10:08:29 PM
Joined: 12/03/2006
Posts: 7918
Reply

 




brian26
January 23, 2012 at 10:09:57 PM
Joined: 12/03/2006
Posts: 7918
Reply

 





brian26
January 23, 2012 at 10:13:29 PM
Joined: 12/03/2006
Posts: 7918
Reply

It's not the cost of the cars, nor is it the size of the haulers. It's how many butts in the seats that wish to watch you guys race , that bring in the money, and survival of the tracks themselves.

 

Racers tend to be their own worst enemies when they alone get to choose the way a movement is going to be.

 

I'm done................for now




Paintboss
MyWebsite
January 23, 2012 at 10:16:27 PM
Joined: 12/02/2004
Posts: 2117
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I always wanted to get a passenger van or better yet a "Short Bus", Charge a reasonable rate to escort a group of people to Knoxville (from Muscatine / Quad City area) but it never materialized. There are a lot of people from my area that would love to see Knoxville but will just not make the 120 mile trek to get the experience.

Doug Bushey
January 24, 2012 at 12:22:41 AM
Joined: 12/22/2004
Posts: 444
Reply
Reply to:
Posted By: brian26 on January 23 2012 at 09:55:57 PM

Put together a positive atmosphere and start racing these. Of course new builds with all the latest safety items needed.

Time and patience, it would work



Probably the closest you'll get to what you want....Ray Evernham's U.S. Dirt Legends...

http://www.circletrack.com/ultimateracing/ctrp_1103_legends_modified_dirt_car/photo_14.html


Doug Bushey

Passionate Fan / Announcer / Media & Public Relations 
Agent 


Sprinter 79
MyWebsite
January 24, 2012 at 01:40:30 AM
Joined: 12/05/2010
Posts: 840
Reply
Reply to:
Posted By: 91RI on January 23 2012 at 08:42:31 PM

Wouldn't be in Rhode Island, they don't even have a real race track. They have Barnyard , which is literally that, a barnyard with no defined classes, no fan area, no schedule, and the Coffee Cup indoor races, and that is all. Auto racing was illegal for decades in Rhode Island, and the indoor races in 2009 were the first legal races in 50 years.

And you are correct it will be difficult to grow local racing, but no growth will occur without a lot of hard work, but hard work will bring rewards. Look at the King of the West, they resurrected car counts for traveling 410's in Cali, and grandstands were pretty full too.



Yeah, I think that you are right. I have been looking for that mag for a bit here because I knew after I posted this that the location was wrong. If I find it I will correct myself. You are also correct about it needing allot of hard work. But we need to start somewhere.
Never hit stationary objects!

Dryslick Willie
January 24, 2012 at 07:08:15 AM
Joined: 12/17/2009
Posts: 2254
Reply
Reply to:
Posted By: brian26 on January 23 2012 at 09:55:57 PM

Put together a positive atmosphere and start racing these. Of course new builds with all the latest safety items needed.

Time and patience, it would work



I love this picture! If this car was still in competition somewhere, I'd like racing much better. Count me as one who only goes to the races occasionally any more. Why? Because I love sprint car racing, and local sprint car racing has all but been ruined in the Dallas area. Yeah, I can go and watch 11 or 12 racesaver 305 cars somwhere, but I have to put up with mods, sportmods, stocks, and other classes I have absolutely no interest in. Yes, I'm mourning the death of sprint car racing where I live!


Thank God the ASCS comes in once in awhile, or I probably would never see a dirt track this summer.



minthess
MyWebsite
January 24, 2012 at 07:47:24 AM
Joined: 12/09/2008
Posts: 2403
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Reply to:
Posted By: LuvRacinRog on January 23 2012 at 02:20:22 PM
We all say we want the sport to grow, Do you? What ideas do you have for doing it? Will you do something to make it happen? Let us know here. Read my column this week for some of my ideas. www.LuvRacin.com Click on the writers and photographers button. My column is Winners. We have many reporters from across the USA. Look over their coverage; we think we have the best people in the business. If you would be interested in joining out team, and helping us expose your local racing to a national audience, go to the front page and Click on the Help Wanted button. LuvRacinRog


Everyone owns some type of vehicle. Few people walk to the races. Most red blooded boys have an interest in the brand of cool car or truck their daddy or big brother drives. If we don't try to get Fords and Dodges out there with the oceans of chevs and also pump up the rivalry, we are missing about half the potential fan interest. When I tell my countless Mustang buddies I'm going to watch a bunch of scrubs, I go by myself. If I told them a bunch of 410 or 430 Windsors turning 9 grand making 900 horses were going to be there, I'd have to borrow the church van.


Luna's Ford engine style that won 2 WoO titles and 3 
Kings Royals before a weight rule against the best EVER
in their prime and now DOMINATES super dirt late model
racing is no longer allowed/wanted in a WoO sprint
car.... Was Luna a miracle worker?


budz76
MyWebsite
January 24, 2012 at 08:22:09 AM
Joined: 12/03/2005
Posts: 281
Reply
Reply to:
Posted By: LuvRacinRog on January 23 2012 at 02:20:22 PM
We all say we want the sport to grow, Do you? What ideas do you have for doing it? Will you do something to make it happen? Let us know here. Read my column this week for some of my ideas. www.LuvRacin.com Click on the writers and photographers button. My column is Winners. We have many reporters from across the USA. Look over their coverage; we think we have the best people in the business. If you would be interested in joining out team, and helping us expose your local racing to a national audience, go to the front page and Click on the Help Wanted button. LuvRacinRog


I have been going to races for 50 years and I put a lot of blame on some of the local promoters and tracks for not keeping up with the times. Tracks and RACERS need to realize they are in the ENTERTAINMENT business that involves race cars. They are competing for the consumers dollars and they better deliver a good entertainment value. They have to keep the people ENTERTAINED and that means keeping the program moving, engaging the kids and getting families home by a decent time. If the program calls for hot laps at 7 and racing to start at 7:30, make sure the track prep is finished and the program is ready to start at 7 sharp. Nothing infuriates me more than going to a track and see that they are still grading the track at 7. Once the racing starts, keep the program moving. If heat 1 has started, head 2 should be lined up in the staging area and ready to go.

My local track is running 4-5 classes and they have delays between every race. Most of the time the races finish after 11:00 PM, which is their cut off time. I realize they want to keep people there to buy concessions but keep the program moving. Next time you go to a local race, watch how many families start to leave about 10:00 PM and that will tell you WHY many patrons are not returning. If those people are leaving early, they are missing the A main and they will feel like they did not get their monies worth.

 



Tucson Osty
January 24, 2012 at 08:55:15 AM
Joined: 12/08/2004
Posts: 273
Reply

Relatively short shows. Have the track prepped to start on time. Run the races in an expeditious manner. Have clean rest rooms and good, reasonably priced concessions. Also have considerate, competent and congenial employees!

I've been a race fan for over 50 years and, as I get older, I don't want to spend a lot of time at a track while the maintenance people redo a track that wasn't prepped right in the first place. Likewise 30 or 40 minute intermissions to allow for the sale of beer are out as far as I'm concerned.

Also, although I know the "back gate" income is critical to a promoter's existence, limit the number of classes so the show doesn't go on forever. Many years ago I attended an Indiana Speed Weeks sprint car race at Paragon Speedway. In addition to the sprint cars, there were local stock car classes. I honestly believe that someone was building the stock cars in the parking lot as there was a never ending stream of them. I had an older uncle and his young grandson with me and I eventually decided to leave even before the sprint car main event as the program was dragging on and on and on and on and on!

Tucson Osty



watkinsgrady
January 24, 2012 at 09:28:01 AM
Joined: 12/05/2004
Posts: 856
Reply
This message was edited on January 24, 2012 at 09:32:40 AM by watkinsgrady
Reply to:
Posted By: Tucson Osty on January 24 2012 at 08:55:15 AM

Relatively short shows. Have the track prepped to start on time. Run the races in an expeditious manner. Have clean rest rooms and good, reasonably priced concessions. Also have considerate, competent and congenial employees!

I've been a race fan for over 50 years and, as I get older, I don't want to spend a lot of time at a track while the maintenance people redo a track that wasn't prepped right in the first place. Likewise 30 or 40 minute intermissions to allow for the sale of beer are out as far as I'm concerned.

Also, although I know the "back gate" income is critical to a promoter's existence, limit the number of classes so the show doesn't go on forever. Many years ago I attended an Indiana Speed Weeks sprint car race at Paragon Speedway. In addition to the sprint cars, there were local stock car classes. I honestly believe that someone was building the stock cars in the parking lot as there was a never ending stream of them. I had an older uncle and his young grandson with me and I eventually decided to leave even before the sprint car main event as the program was dragging on and on and on and on and on!

Tucson Osty



Osty

You have nailed it, I would say one more thing, when tracks run 5 or more classes and make the sprints the last race the track by then is usually garbage so now it has become a waste of time and the one thing I don't want to see is so so racing and you walk away thinking why do I put up with this. So my suggestion would be to run the sprints early not late, as I know the promoters need the back gate to make it a success, then if it was a long drawn out show you have the choice to leave.

Grady

 

 


. 


cheroger
January 24, 2012 at 09:51:47 AM
Joined: 11/30/2004
Posts: 1028
Reply

I can sure tell promoters, how not to get more people in the stands. Charging adult prices for 13 thru 18 year olds is one of the reasons attendance is down. I have said it before and I will again, how many 13 year olds have a job and can afford to pay their way in? So who pays? Mom, Dad and two or three teens at most tracks cost over $50 to see a weekly show. Few family's can afford this. The future is dependent on these young teens and they are being shut out because of greed. An adult admission price should never be charged untill the fan becomes an adult! At least 18 years old. Teens should never be charged more than $5 for a weekly show.



Bet n Housen
MyWebsite
January 24, 2012 at 10:30:58 AM
Joined: 03/24/2011
Posts: 471
Reply
Make yourself and your track known to the public, I grew up in a town where the promoter would take one car a week downtown to display on a Thursday and stay with car hand out flyers with the track schedule on it,talk to the people let them take pictures promote your speedway,help people plan a trip to your track for the weekend,have a fan of the week drawing,the winner gets free admission and gets to park in the fan of the week spot ,a choice spot with signage ,the next week,give away a big wheel each week and a bicycle,remember somewhere out there is the adult that brought the kid,then before school starts have a front straight big wheel race and a bicycle race.Give the kids cash prizes or coupons for hot dogs drinks pizza or ice cream,promote your track.The hard part was trying to get a car owner to let the promoter use his car each week.....what kind of jerk would a car owner be that didn't do that,I'll tell you ,you would start the next weeks heat in scratch position.But Promote your track ,you feed yourself don't you,so if you want to eat,Promote.



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