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FOR IMMEDIATE RELEASE
Las Vegas Motor Speedway dropping beverage prices by $1 for NASCAR Weekend
(LAS VEGAS, NV - FEBRUARY 17, 2009) --- In an effort to enhance the fan experience for the Feb. 27-March 1 NASCAR Weekend, Las Vegas Motor Speedway and its concessionaire, Levy Restaurants, have worked together to offer lower prices on various concessions items. "We realize that everyone is watching what they spend these days," said LVMS president Chris Powell. "I'm pleased that we could reach an agreement with Levy Restaurants to lower some of our concession prices and provide a breakfast combo. We are taking several steps to make this year's event more enjoyable for our race fans. Lower concessions prices will have a positive effect on everyone."
The price of all cold beverages (excluding cocktails) has been reduced for the 2009 Shelby 427 Sprint Cup Race weekend. Water, soft drinks and beer have been reduced by $1 at both the superspeedway and the Dirt Track. Additionally, the Midway concession stand will offer a special breakfast combo meal from 8 a.m. to 10:30 a.m. daily that includes a breakfast sandwich and coffee - for just $2.
"In this current economic climate it's more important than ever that we provide fans with a range of options and pricing that help fans continue to enjoy race day," said Ian Orr, regional director of operations for Levy. "We're happy to partner with the speedway on the unique and exclusive pricing of select menu items that are fan friendly".
Tickets are on sale for LVMS's 2009 NASCAR Weekend, featuring the March 1 Shelby 427 NASCAR Sprint Cup Series race, the Sam's Town 300 NASCAR Nationwide Series race (Feb. 28), zMAX Pole Day (Feb. 27), World of Outlaws Sprint Cars (Feb. 26) and USAC Sprint Cars and Midgets (Feb. 25) and may be purchased by calling (702) 644-4444 or online at www.LVMS.com.
Las Vegas Motor Speedway is a subsidiary of Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States. In addition to LVMS, the Company owns and operates the following premiere speedways: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Lowe's Motor Speedway, New Hampshire Motor Speedway, Kentucky Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The company also owns Performance Racing Network (PRN), which broadcasts syndicated motorsports programming to more than 725 stations nationwide including satellite radio and NASCAR.com. For more information, visit the Company's website at www.gospeedway.com.
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