Forum: HoseHeads Sprint Car General Forum (go)
Moderators: dirtonly  /  dmantx  /  hosehead

Dirtvision is owned by WRG, same owners for Woo sprints and late models, Super Dirt Car, and a few tracks. They built all this technology in-house and have their own WRG employees running this operation.

Flosports, which includes FloRacing is owned by Mark Floreani. Flo Racing is just one portion of their business model. 

From their website -FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sports verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer, and more, and we are looking for innovative and passionate people like you to help us!

As far as subscribers for each, that is company confidential information and I don't think you will see those numbers published. 

Might be difficult to figure out FloRacing subscriber numbers.  When you subscribe there you're actually subscribing to FloSports and have access to all of the sporting events that they cover.  So no one specifically subscribes to FloRacing, or FloWrestling, or FloHockey, etc. (even if they only watch one sport).

Signature here.

FloSports, the owner of FloRacing has several, some articles say 9, investor groups.

From Wikipedia:

FloSports was founded in 2006^[2] by Martin Floreani, Mark Floreani (collegiate athletes), and Madhu Venkatesan based in Austin, Texas. The company raised $8 million in Series A and a further $21 million in Series B financing in 2016 led by DCM Ventures and Bertelsmann Digital Media Investments.

January 2019 from Variety:

FloSports, a provider of live-streaming and on-demand niche sports programming, announced a $47 million Series C funding round, led by current investor Discovery.

The round, which brings FloSports to $75 million raised to date, also included participation from other existing FloSports investors WWE, Bertelsmann Digital Media Investments, Causeway Media Partners, DCM Ventures, and Fertitta Capital, the investment firm of former UFC owners Frank and Lorenzo Fertitta,  FloSports claims to have “several hundred thousand” subscribers, declining to be more specific. 

DirtVision is owned by the World Racing Group which since 2009 has been a privately held corporation.  

Personally I don't think either one is good for the sport.  Many, including me, now watch from a recliner, from that recliner you can't see who is sponsoring teams. If you can't see a sponsor then how do you support the advertising ? So if the stands have less fans attending a sponsor is going to look elsewhere.  It sucks when you get to retirement age and your body doesn't co operate. 

The 2021 DirtCar Nationals Partnership Opportunities deck said there were 40,000 subscribers to DirtVision. So I'd say that was (at the time) probably the highest calculation of subscribers, not necessarily 40,000 people buying every month all year. But 40k spent at least $39 at one point during the year (all just speculation on my part). Even still, if that's 40,000 people buying just one month of DirtVision, that's $1.5mil in revenue.  But we'll never know the true calcuation of that number, it could have been 40,000 subscriptions since their inception. Who knows. 

https://web.archive.org/web/20200920193529/https://volusiaspeedwaypark.com/wp-content/uploads/sites/3/2020/04/2021_DCN_Sponsor_Template.pdf 

There's a bit of confusion here about how TV ratings are calculated. TV networks don't report and release viewer numbers themselves. TV ratings are calculated by a company named Nielsen, who give devices to participating homes to track TV viewing data. Nielsen then use this data to estimate the number of viewers (as well as demographic numbers) across the United States. Your DirectTV box/DVR habits would not affect TV ratings unless you have a Nielsen device in your home.

As far as streaming viewership numbers, that's not public information. I would think that DirtVision and FloRacing are both profitable though, both services have expanded greatly over the years and I doubt either company would be putting as much money and resources as they have if the services weren't profitable.

Additionally, I think FloRacing is probably one of the most valuable parts of FloSports at this time. Flo is constantly investing in additional content (such as the DIRT docseries last year) that you don't see on the other areas of FloSports like FloHockey or FloWrestling. Plus, they literally have an ownership stake in High Limit and also put on the Castrol FloRacing Night in America on the late model side of things. So they're highly invested in motorsports, which would probably mean that that's what their subscribers are watching.

Ask Frank

GET out to your local track before it's GONE!!!!  The way I see it, it will be a race to see who can buy the most tracks up before they close scenario!!! Anyone wanna wager on what HL buys 1st????

I'm not sure I understand. Who's going to buy  up all the tracks, and why?

Actually yes there's a Co named and I may have this spelled wrong called CARPORT or  something similar. They are a auto recycling Co  who are openly targeting motorsports facilities to set up shop. They almost bought Grandview but they did buy I believe I 80 an asphalt track and a dragstrip. These are places all over the US.

Copart, the big junkyard company.  They've bought a few tracks as part of expanding their business.  Tracks check a lot of their boxes apparently - lots of space, semi-rural, already have contaminated soil issues.