Of all the stories I have read about Facebook’s new Graph Search in preparation for my assessment of its potentials and pitfalls, I missed perhaps the best one. Jim Edwards at Business Insider posted the clearest description of Facebook’s motivations for the new feature on the day of the announcement. I have often found BI’s coverage to be sensationalist and not completely reliable, but Edwards’coverage of Facebook has been spot on.get on Facebook So, in one fell swoop, Facebook hopes to get advertisers going back to the races again to gin up their Like counts in hope of being at the front of the pack for Graph Search results. These results will leverage past money spent and reward new money in a medium that, as I explained in a post earlier today, can be readily bought.Facebook proxy The acquisition of Likes, whether legitimately or through questionable automation, is easy. Gaining attention through advertising online and on mobile is hard. Assuming Facebook can give its users enough reasons to use Graph Search—and especially when it rolls it out for mobile—it will give advertisers a way to translate that investment in Likes into concrete, relevant visibility. That is, if the search results turn out to be truly relevant.unblock Facebook Since most digital advertising is a total numbers game, it might take a while for agencies and their clients to realize what portion of their Like-spend is going to acquire fans and attendant search results of dubious value. At first, they will just see activity in relation to spend. That Facebook is inferring Likes from the sharing of links, and, on top of that, not applying sentiment analysis to determine if those links are being shared for positive reasons, breaks these expectations. By definition, there is nothing to prevent a single user (or bot) from adding multiple Likes to a brand through the sharing of links. And there is no assurance that “automated” Likes truly represent how a user feels about a brand. All of this means that as easy as they are to acquire, Likes are a debased currency. http://www.facebookinschool.net/ http://www.unblockproxies.net/ http://www.howtogetonfacebook.com/