Prestigious "Chevrolet China Cup" last night ended up for grabs, by virtue of new joining Japan star Kagawa true Division of the audience a unique goal, "the Reds" Manchester United-1:0 "Blue Devils" Shenhua. Shuwan fans gathered in Shanghai, including the Chevrolet owner 80,000 person Stadium, cheer for the sound of football, will be this summer's soccer passion to a climax. After the game, Shanghai GM General Manager Ye Yongming as the winning teams Manchester United and the player of the game Kagawa Division Awards. Chevrolet China Cup, Manchester United fans with the Chevrolet owners passion and surprise. Chevrolet China Cup" are Manchester United's pre-season Asia's unique 2012-2013 game shows his attaches to China United fans. Although dabbled in football for the first time, but Chevrolet commitment not only to become a sponsor, will assist Manchester United with Manchester United Blue Jackets together to focus on global fans, narrowing the distance between the Manchester United fans and Club, to redefine the sponsor efforts, the relationship between Club and fans. The "Chevrolet China Cup" is the beginning of this century-old car brand to honour commitments to China surpassed 100 million United fans, that is, "more than simply their sponsors, at the same time tried to narrow the distance between the Club and the fans", Chevrolet dealers in the country at this time with Shanghai cheer for football. At the same time, many Manchester United fans are also used, including Chevrolet owners announced their enthusiasm and passion: football is not only a competitive football is happy! Football is not only a watch, is also actively involved in football. It is learnt that, with the same passion of football Chevrolet owner and Manchester United fans gathered together, the reds prior to the arrival, to expand football Carnival activities is already in full swing, let the warm instead of reducing this summer!

In the hot summer, Red Devil Manchester United's visit to China once again set off a boom in the country. As a global partner, Chevrolet for the majority of consumers in China to bring a wonderful rich thematic activities, and different forms of lending initiatives contribute to the owners. Chevrolet held a "Heroes race way" as the theme of the travelling Roadshow, set up small game with keen interest, as long as the engagement can win prizes. At the same time, Chevrolet for the majority of fans to create a football bar, organized football Carnival activities, visit the Manchester United Star with Manchester United Jersey training, get their autographs. In addition, Chevrolet dealers also offer initiative the multiple, during the event, where to buy, Luo, Captiva, sharp Ridge, models can be directly receive Chevrolet Cup tickets in China, the scene of watching Manchester United with Shenhua battle between red and blue; test drive booking or other Chevrolet models to shop, also have access to exquisite set cars test drive gift or gifts. Century Giants Manchester United put on a gold tie, bring new blood into more young. On May 31 this year, Chevrolet officially became the Premier League Giants Manchester United official automobile partner of the Club, the two sides signed a cooperation agreement for a period of five years, after which further contributes to "Chevrolet China Cup" competition, Chevrolet's global soccer marketing strategy seen.

The other hand, although last season's last-minute regrets loss of League champions, but did not affect Manchester United as the world's most valuable football brand. According to the report in The Brand Finance Football 50, Manchester United's current market value of £ 543 million beyond Bayern Munich, Real Madrid and Barcelona, once again retains the top. A century of Premiership Giants so hot, must become brands compete for the marriage of objects. Also has a century-old history of the Chevrolet brand, always adhere to mainstream keen forward-looking insight into the driving needs of young people and to become their loving brand. For 100 years, it was this love driving Chevrolet created a making classical works, and inject innovation into the classics elements again and again, was always full of young by classic, are also available for select Chevrolet brand as Manchester United partners a good opportunity. Believe that cooperation between the two brand will present to our fans and consumers more exciting. Manchester United with Manchester United Jersey 2012 is a highly influential brands of 659 million fans worldwide, hopes "to fans as the Center, narrow the distance between the fans and the Club." Chevrolet has been committed to establishing strong emotional bonds with consumers, enhance mutual acceptance and interaction. This took Manchester United to the Chinese market, is sufficient to Chevrolet on Asia's largest market of high priority.