Four-year cooperation will further strengthen the chartered banks of brand awareness, provide exceptional business promotion opportunities, as well as Liverpool Football Club to increase business opportunities. Under the cooperation agreement, Standard Chartered Bank's name appears in the Liverpool Football Club for various places such as Wholesale Soccer Jersey Supplier, exercise clothes, Anfield Stadium, the Football Academy and Mel wood Academy (Melwood) training base, as well as all Club related media. Since Liverpool Football Club is popular all over the world, the resulting brand effect will include Asia, Africa and the Middle East, many regions to further improve the visibility of Standard Chartered Bank. In addition to the brand promotion, Standard Chartered Bank will be able to close access of Liverpool Football Club of the former and current players, and provides customers with similar opportunities. Standard Chartered Bank hopes that this sponsorship in support of its customers, employees, and the firm commitment of the community. For example, Liverpool Club during the cooperation on chartered two major market access, Standard Chartered Bank will hold a series of brand extension in global Unveils officials and coaches football clinics, and will be held in August 2010 starts for the first time in Kenya. This series of training classes will to drill down into Liverpool Football Club, and have the opportunity to let everyone to join experience; Liverpool national soccer jersey Club of the former and current players will attend chartered global (especially in Asia, Africa, the Middle East region), organized by campaign; Chartered Bank and communities share Liverpool Football Club-sponsored project benefits. Standard Chartered Group CEO wash Baird said: "today we opened a Chartered Bank carrying on the exciting history of a page. This is our first global sponsor of this scale. We will start with the Liverpool Football Club win-win cooperation. Football is the world's most popular sport, Liverpool Football Club worldwide reputation. We eagerly look forward to the arrival of the new season. "Standard Chartered Bank (China) co., Ltd., Executive Vice Chairman of the Board of Directors, said:" Lin Liverpool Football Club at Standard Chartered Bank's major markets there are numerous supporters. In the global more than 130 million name fans in China nearly 60 million. I have full confidence in this strategic cooperation, whether for Liverpool or chartered China it marks new france national team soccer