If ever you needed an example of a top - tier premium brand pushing themselves to the next level through an ongoing series of cutting edge collaborations, look no further than MONCLER GENIUS. From conception, GENIUS has put a series of well - loved brands to the test, welcoming them to rethink Moncler Jackets Moncler through their lens. Inviting the likes of Palm Angels and Craig Green to the table, each has been distinctively Moncler, but wholly unique.

If you are here, you are viewing the look book images for Genius Collection 6: 1017 Alyx 9SM. Black - suited, hair slicked back and under - cut, Matthew Williams stood in his show space considering a series of huge printers that were pulsing back and forth so rapidly staff had placed kettle bells on top of them to prevent toppling. "They're inkjet printers and the idea is that we are printing the look book live during the event," he explained.

"This is like www.monclersoutlets.com Glastonbury, somehow," observed Jonathan Anderson as we dashed from frontstage to back at his show space in tonight's Moncler Genius launch event. As so often, he wasn't wrong. We were on the east side of Milan next to a radical squat in a sprawling, abandoned factory, within which Remo Ruffini and his cohorts had laid out separate stages for their eight full Genius collections, plus three accessory collections (a fat - tire Danish e - bike; the super - cute hot - model - thronged Poldo dogwear; and Rimowa luggage) plus, oh yes, the genius but not "Genius" Rick Owens tour bus project on the side.