Given the state of luxury fashion in 2018 - characterized by a widespread interest in collaboration, and a fully in - bloom affinity for streetwear - it makes perfect sense that Milan Fashion Week got things started with a partnership between one legacy label and a lesser - known (but cult - loved) designer. The legacy brand is Moncler, the Italian purveyor of all manner of puffy coats, and the collaborator is Hiroshi Fujiwara, who runs the extra - cool Japan - based label Fragment. Together, they've teamed up on a collection of jackets, vests, sweatshirts, and more - basically everything you'd need for fall and winter. "This is the first season of Moncler Fragment, and I wanted to show who I am and what Fragment is," Fujiwara tells GQ. "I wanted to put Fragment into Moncler."

Since then, I've seen luxury lose its allure as the market has gotten so saturated with players whose lack of originality in business and creativity and fear of risk - taking has resulted in a homogenized industry that's forgotten how to be multiple things to multiple people; from big VIP www.monclersoutlets.com customers to mere observers of the brand on social media who dream of saving up money to buy just one piece.

He also focused on an organic feel via cotton cladded garment dyed puffers that were a step away from the synthetic sheen he has so leaned into during recent seasons.

Chatting before the big reveal, Moncler's mastermind Remo Ruffini said that this event was the result - surprise, surprise - of a Covid - provoked pivot, thanks to the ongoing health security measures in China, where this launch had originally been scheduled as an all - live event. "So we don't have the crowd and that feeling it gives you. But still, despite all the Moncler Jackets different elements, what we are doing is very simple. Everyone has a concept, and everyone is making a contribution; sharing their creativity in order to make something new." Pulling this all together in a few weeks must have been even more mind - frying than watching it - so piuminos off to the MondoGenius massive.