Upton, in partnership with Canada Goose, travelled to the remote Canadian town of Churchill, Manitoba (aka the Canada Goose Vests 'Polar Bear Capital of The World') on behalf of Polar Bears International (PBI), a non - profit organization dedicated to the conservation of the earth's most beloved bears. "Being out in the natural environment, in a situation like that, makes you realize we aren't the only ones on this planet," says the former Vogue cover star, keeping cozy in Canada Goose's Photojournalist jacket.

Other big name outdoor brands such as North Face, Eddie Bauer, Patagonia, Columbia, Marmot, and Rab all offer parkas in the relatively less expensive 300 range. Considering these options, Canada Goose jackets decisively did not become popular solely due to function. It's that patch on the side of the left arm - an indicator of status, luxury, and possibly superiority.

Full tonal twill lining. As some American consumers began to discover the brand's parkas in the high - end department stores in Europe and spotted them on Hollywood stars, Canada Goose increased its brand awareness significantly in the US in the early 2010s.

The pockets at the hip are probably the closest thing to a negative I can say about this jacket. They are straight up and down, which (I think) makes it harder to get things in and out of, and they are not great for your hand or holding bulky items.

The other night I picked up three of my good friends who are all in my bubble. We drove down to Ontario Place and watched a movie hosted by Canada Goose for TIFF.