The result was everything forward - looking menswear should be: conceptual and cool - and wearable, too. The partnership is part of Moncler's Genius program, an initiative that sees the storied Moncler Jackets brand breaking the traditional one season, one collection cycle in favor of a series of drops and a stream of collaborative products with the likes of Valentino's Pierpaolo Piccioli, Craig Green, and Francesco Ragazzi of Palm Angels, just to name a few.

Yeah! And I hadn't been anywhere in nature for maybe a year. Obviously preparing for the shoot is something stressful, making the collection is too. Moncler Genius, first launched in 2018, presents a seasonal suite of collaborations during Milan Fashion Week's fall season that then appear in stores each month until the whole shebang of starts again in February. The eleven collections shown last February included a few repeat Moncler collaborators as well as some new names, giving the not - so - modest quilted jacket the majesty of a Valentino gown, under Pierpaolo Piccioli; the Edwardian goth of Simone Rocha; and, of course, the highly conceptual yet highly wearable design credentials of Craig Green.

For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold. That's when a sub - brand comes in useful.

Hiroshi Fujiwara has got it totally sorted. As he explains down a Zoom in anticipation of the latest chapter of his Fragment (or Frgmt as it is increasingly termed) collaboration with Moncler as part of the Genius jamboree, his IP and creativity lives in the cloud - allowing him to live in serenity.