Forum: HoseHeads Sprint Car General Forum (go)
Moderators: dirtonly  /  dmantx  /  hosehead

well.....  
http://www.nationalspeedsportnews.com/nascar/sprint-cup-nascar/napa-leaving-michael-waltrip-racing/

Ascot was the greatest of all time..

West Capital wasn't half bad either..

Life is good...

Dilligaf? Take this to some NAPCAR forum.

Let's see old Mikey "Jaws" Waltrip talk his way out of this one.  Could this signal the end for MWR?

Yo NAPA, give Newman a call...he'll do a good job for you!

 
I LEARNED ESP FROM MY MOM

"PUT YOUR SWEATER ON: DON'T YOU THINK I KNOW WHEN 
YOU'RE COLD?"

I wished NAPA's press release would have stated the truth.  "We find the actions of MWR reprehensible and do not support such actions.  We would have stayed with MWR had the penalties levied by NASCAR would have been equal.  However, when we are removed from "THE Chase", while Penske/Pennzoil who committed the same acts, were allowed to remain in contention.  We can no longer support an organization (NASCAR), who is so biased."

Quick Math indicates that NAPA could sponsor about 25 local sprint car teams with the money they will save by leaving NASCAR.

I was thinking the exact same thing, and trust me they would get more bang for their buck with a sprint car team(s). 

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Why would they want to sponsor a Toyota owned by a guy that talks like Mrs Waltrip anyways?

Luna's Ford engine style that won 2 WoO titles and 3 
Kings Royals before a weight rule against the best EVER
in their prime and now DOMINATES super dirt late model
racing is no longer allowed/wanted in a WoO sprint
car.... Was Luna a miracle worker?

 Say what you want about Mikey, but for a kid who wanted to race and who's own brother didn't have time for him so he stayed with the Petty's; and we all know he was never all that as a driver, he's done pretty damn good for himself.

Half the lies they tell about me aren't true. 

I am curious as to how you can believe your statement?  There is NO way they get more bang from sponsoring a Sprint Car team versus a NASCAR team.  They sponsor where they will be SEEN, not heard of.  There is no way in hell that they will be seen by more people on a once in awhile TV showing, than on TV every week.

Ok here's my 2 cents. I don't know why everyone is losing their minds over this . This is BIG TIME business.   Millions n millions of dollars change hands . There's fewer n fewer companies willing to put this kind of money into nascar. So if you r a team owner you had better do everything possible to get that sponsor in the stupid Chase . Morals b gone out the window this is survival!  Who is responsible ? Nascar is responsible ! They have killed racing by telling racers what gear shocks body spoiler. Remember when the fastest guy was trying something nobody else had thought of ? Cmon people that was known as innovation now its known as cheating! God bless Smokey Yunick and those like him !

waltrip does not have the most money invested in MWR, and they can do just fine without NAPA

18 million goes a long way it used correctly. NAPA is a household name from back when to the present. Where ever they show their colors. They would get plenty of exposure on a WoO and or ASCS Sprints that travel the country. Also real fans would know, follow and support them if that was a course they chose. 18 million is the amount MWR will be losing if Mikey doesn't hold them to the last to years of the contract.

We need more sprint car racing at our home track.

The guy talks and drives like a girl....who cares?

Luna's Ford engine style that won 2 WoO titles and 3 
Kings Royals before a weight rule against the best EVER
in their prime and now DOMINATES super dirt late model
racing is no longer allowed/wanted in a WoO sprint
car.... Was Luna a miracle worker?

Rumor around the garage is that Toyota is pulling out of MWR and they will be in Fords next year.

I will expand upon my statement!

1.) TV Ratings for Nascar on ESPN are averaging a 2.7 that is 2.9 million TV Households,  now people seeing the nam NAPA over and over and over whoop te do that does not make them purchase it makes an IMPRESSION!

2.) NASCAR fans do NOT work on their own vehicles they do not SHOP at NAPA, period! If you can afford a $80 dollar ticket and drive a late model car under warranty chances are your paying someone to do your oil, brakes and routine maintenance.  Dont believe me, look at the demo of NAPA then look at demo that has changed for Nascar.  NNHRA that NAPA sponsors those fans WORK on their own cars and buy parts.

3.) Now NAPA spends at NASCAR 18 MM just at MWR that does not count what they spend at track or commercials during races make that another 18 MM.  So 36MM I would love for them to show me that is resulting in 72MM in sales which if they make 45% margin (average auto parts margin, I know because I have sold things to Auto Parts Chains) that does not cover thier cost.  Now 2.3MM spent with 11 Sprint Car teams and this includes event activations with them racing across the country 3 x per week for 24 weeks = 792 races average attendance 3,500 plus HUGE PRESENCE at KINGS ROYAL, KNOXVILLE NATIONALS, DOTY CLASSIC, NATIONAL OPEN, DON MARTN MEMORIAL, OHIO SPEEDWEEKS, Short Track Nationals, Trophy Cup, Bob's Burgers and Brew 360 event, Florida Speedweeks, PA speedweeks all the big events and you have them in front of 2,772,000. 

Now do you think that they can get 6MM sales from theri sponsorship plus more, plus not only that they can put a program together for all RACE TEAMS to get a discount at NAPA by showing their membership to a track, sanctioning body or weekly program.  You seriously think NASCAR drivers or crew work on their own CARS, please really!  LMAO...  They can do programs for Traveling Teams for their haulers, DUH!  So before you make a comment that they get more from NASCAR you need to think of all the opportunities that could gather from Dirt Racing, if that were not the case why does LUCAS do it?  They could easily sponsor a Nascar team, hell own one if Forest wanted but they know who uses their products and the bang they get by being in local grass roots racing.

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Short Track Motorsports Marketing

One more thing ,,, a showcar program that NASCAR uses is a JOKE,, it does not do anywhere near what it used to do and if you do not belive me look at the cutback in Show Car programs.  Now these Sprint Car teams, No problem park the hauler at the NAPA and work on the car, That gets attention and hand the folks that are visiting a coupon to go in the store and BUY Something!  Trust me there are so many things that can be done at this level vs. the big time SHOW BUSINESS that NAPCAR has become

Oh and one more thing a very important thing to NAPA is their drivers as personalities and fan favs.  So you think the average NAPCAR fan ever met Mikey? or Martin Truex?  Seriously?  These fans can meet TEAM NAPA, relate to the driver get an autograph and interact, try that with Mikey or Martin after a Race.. LOL,,

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Short Track Motorsports Marketing

I'm just a dumb ass truck driver but I still think your statement is full of crap.  I don't need 'facts'??? to back my statement up, and your mumbo jumbo does not make me think you are making any more sense than the next guy.   It is still my belief that you will NOT reach as many people sponsoring a Sprint Car, than if you had the same advertisement on NASCAR.  Plain and simple.... 

Never let facts get in the way of an opinion

Grady

. 

you seem to ignore the 100k plus fans in the stands every week that see the napa name. and those 100k are different eack week and spread across the country. also the hauler goes cross country carrying the napa name. plus there are plenty of napa commercials featuring nascar.

you are an idiot if you think people who follow nascar don't spend money at napa. you claim people with money don't go there. well with the ultra high prices napa charges, those people with money are the only ones who can AFFORD to go there.
 even at that don't think that a lot of people who are nascar fans still choose to go there. also you have to realize that repair shops are one of napa's biggest customers and i bet a lot of people who run repair shops are nascar fans. so don't think the parts busines just revolves around people coming in off the street.

as far as your theory that a few sprint car teams will generate more exposure than nascar you just have to only calculate 36 cup races by a conservative average attendance of 100k and you end up with 3,600,000. and those are just at track numbers, they don't count 36 events with an average of 2.7 million households that can work out to at least double the amount of people. so add anther 5million people per week. that is 180,000,000 plus 3,600,000. that is 183,600,000.

that sure beats the heck out of your 2,772,000.

plus your idea of napa going for 6million in sales is a drop in the bucket compared to the 100,000,000 millions they are getting off of nascar.

you really are off base.

to indy and beyond!!

Thank you Buzz.  I was not going to sit around and do the figures as you have.  I just knew that what he was spewing had to be inaccurate.

you don't seem to realize that there are events set up where drivers and owners make themselves available for interaction with fans. more fans in one day than they could reach in a week of sprint car racing. also have you noticed more and more sprint car drivers are making themselves less available?

nascar teams open up their shops to HUNDREDS if not thousands of fans during the year. they put on sponsor events. they go to stores, they do TV and radio spots.

you sure don't have a very good grap on the amount of PR and marketing that goes on in nascar.
 that is the main reason big companies advertise in that sport.

to indy and beyond!!