Sheffield was after London, Birmingham, England's fourth-largest city, to be part of an industrial, renowned in steel manufacturing. In the past 100 years, became a synonym for iron and steel industry in Sheffield, that English people was renamed as "city of steel". Sheffield has a long sporting a romance, she is the home of the oldest football club with England Soccer Jersey in the world. Xiefeierdelian football club was founded in 1855, which has more than 150 years of history, has an excellent tradition of the team are a good source of the modern football. 1898 the British Crown Champion, who was in 1899, 1902, 1915 and 1925 FA Cup champions. In 1992, the Club also participates in the creation of United Kingdom the Super Football League, becoming a recognized in the League with a large part of this team. By 1991 University Games Dongfeng, passing on a long tradition of sports, successful transition into Sheffield United Kingdom most famous leisure sports city, become the biggest sports training and scientific research centres in Europe as a whole. In 1996, Sheffield were also United Kingdom Government to grant "national sports industry city" of the title.

In fact, when Shffield World Universiade bid has met heavy resistance. But now the Sheffield people are very glad that the Government has made the wise choice. In order to host the 1991 World University Games, Shffield put in 150 million for the construction and refurbishment of stadiums. Today, a vibrant sports France Jersey Soccer industry chain, the local has begun. Over half of the city's population worked in sports related to the services. Sheffield resources gathered a large number of events today, in addition to annual snooker world championships, IAAF Grand Prix and the world's top global events such as Rugby League presence in Sheffield, sports became a unique charm of the city of Sheffield business cards. Talking about cooperation between football clubs and businesses, traditional general thinking is just staying at home on this level of sponsorship. But European football in the highly commercialized, now to a "Real Madrid Edition underwear", "AC Milan Edition phone" new thing, its business ideas where there are quite a number of lessons.

In fact both clubs are businessmen, try this cooperation has a certain degree of risk. May wish to consider, if the partner of the football club is like sanlu milk powder issue enterprise, it will cause what a huge loss to the team's image. Again, if businessmen with France Jersey Soccer launched the "Leeds" or Edition" special products, so as the team enters to a degradation phase, they probably have to face the cruel reality of the large backlog of goods in the warehouse. So we can see, all ongoing cooperation of businessmen and soccer club, basically be considered a traditional leader in their respective fields. Such as traditional giants of Real Madrid, AC Milan with New AC Milan Soccer Jersey and the like, even experienced stages of the bottom in a short time, generally recovered at once, and will not fall to the point of being unable to clean up. International famous brands such as Nokia, Citroen, basically with a strict quality control and crisis response system, for those who are special quality and provide effective guarantees for sales of goods, will not be in jeopardy because of the products unsalable Club image damage.