[email protected]>
Huge TV Audience Sees Advance Auto Parts World of Outlaws Super-Sized 2008 Live Debut on SPEED
CONCORD, NC - May 30, 2008 - The three-hour, 2008 live debut of the Advance Auto Parts World of Outlaws Sprint Car Series on SPEED earned a Nielsen Household Rating of .62 (447,000 households), peaking at .72 (520,000 households) Friday night, making it one of the network's highest-rated programs during Memorial Day Weekend.
The biggest single-event World of Outlaws television audience in recent years - 643,000 total viewers - saw Lance Dewease capture the Advance Auto Parts World of Outlaws event broadcast live Friday from The Dirt Track @ Lowe's Motor Speedway, which also was filled to capacity. Combined with a re-airing of the broadcast shortly after the original show, nearly three-quarters of a million people watched the Advance Auto Parts World of Outlaws Sprint Car Series Friday night.
With incredible aerial video from a Goodyear Blimp to mud-splattering views from an in-car camera to on-track interviews with the leaders only three laps from the checkered flag, the Rite Aid Outlaw Showdown on Friday night was a thrilling way to launch the 2008 World of Outlaws television season on SPEED. There are 25 hours of coverage this year on SPEED, including five super-sized events, to show viewers Advance Auto Parts World of Outlaws Sprint Car Series and World of Outlaws Late Model Series action like they've never seen before. The racing continues at 4 p.m. Eastern on Saturday, May 31, with the Advance Auto Parts World of Outlaws Sprint Car Series Cleveland Brothers Showdown from Williams Grove Speedway.
"We were excited to have such a big crowd fill The Dirt Track @ Lowe's Motor Speedway on Friday night, and equally thrilled to learn that almost three-quarters of a million viewers tuned in to watch the Advance Auto Parts World of Outlaws Sprint Car Series on SPEED," said World Racing Group CEO Brian Carter. "We also are pleased that our corporate partners can see a return on their investment in our series after only one TV event. With added promotional support from SPEED, we expect strong ratings to continue throughout the year."
"We believe World of Outlaws Racing has the potential to be a real gem for SPEED in 2008," said network president Hunter Nickell. "This is just the first of five 'super-sized' packages we plan on doing this year, so getting off to a great start in Charlotte is very exciting for everyone involved."
The Advance Auto Parts World of Outlaws Sprint Car Series returns to SPEED at 4 p.m. Eastern on Saturday, May 31. For the latest television schedule information, including dates and times for re-broadcasts of events, visit SPEEDtv.com. For complete schedule information for the Advance Auto Parts World of Outlaws Sprint Car Series and the World of Outlaws Late Model Series, go to WorldofOutlaws.com.
About World Racing Group, Inc. World Racing Group, Inc. (OTCBB: WRGI), a sports entertainment company, is a world leader in the sanctioning and promotion of dirt track auto racing. WRGI, based in Concord, N.C., owns and operates the three highest profile national touring series for dirt track racing in the United States: * The Advance Auto Parts World of Outlaws(r) Sprint Car Series * The World of Outlaws Late Model Series(SM) * The Advance Auto Parts Super DIRTcar Series(tm) World Racing Group sanctions more than 4,900 local and regional dirt track racing events in the United States and Canada at 126 tracks each year under the DIRTcar(tm) Racing brand. In addition, World Racing Group owns and/or operates seven premier dirt track speedways. WRG races can be heard online at DIRTVision.com<../../../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/X215ZVB1/022008_SPEED_WOO%20(2)%20ROI%20_31208.doc>(r).
To learn more about World Racing Group, visit worldracinggroup.com<../../../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/X215ZVB1/022008_SPEED_WOO%20(2)%20ROI%20_31208.doc>.
About SPEED SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
