Lonnie Wheatley, TULSA, Okla.  (January 24, 2008) – Gearing up for its second year of non-wing Sprint Car competition, the American Sprint Car Series Canyon Region will join forces with Discount Tire Company for the 2008 season.

Discount Tire Company, the world's largest independent tire and wheel retailer, has signed on to be the title sponsor of the explosive ASCS Canyon Region in 2008.

"Discount Tire is an undisputed leader in its industry, and anytime a leading organization like that takes an interest in a particular series and wants to be involved, that's a real good sign," commented ASCS President and founder Emmett Hahn.  "We're thrilled to have Discount Tire Company on board with the ASCS Canyon Region and look forward to a long and lasting relationship."

The Discount Tire Co. ASCS Canyon Region sanctions wingless Sprint Car racing in the state of Arizona.  With a bulk of the series approximately 30 events at Manzanita Speedway in Phoenix, the series also makes visits to Tucson's USA Race Park and Casa Grande's Central Arizona Raceway.

Jeremy Sherman of Surprise, AZ, is the series reigning champion after winning 12 of 20 feature events in 2007 as the ASCS Canyon Region averaged nearly 30 competitors per event.

Discount Tire, based in Scottsdale, Arizona, is America's largest independent tire retailer. Also referred to as America's Tire in Oregon and some parts of California and Washington, Discount Tire currently operates more than 690 stores across the country, serving more than 40 million customers. The company provides sales of tires, wheels and related accessories and services through mail order, Internet and retail stores. At discounttire.com, customers can research, order and make an appointment for service. For more information about Discount Tire, visit www.discounttire.com.

The Discount Tire Co. ASCS Canyon Region is the Arizona-based wingless Region of the American Sprint Car Series, the nation's most prevalent Sprint Car sanctioning body.  With 14 Regions in addition to the ASCS National Tour, the ASCS will sanction approximately 250 nights of racing at nearly 100 different tracks throughout the United States and Canada in 2008.

Additional information regarding the American Sprint Car Series is available at www.ascsracing.com.