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BarStool
Racing has become a professional circuit with the formation of the
IBRA
FOR
IMMEDIATE RELEASE
Monday,
January 8, 2007
An
Atomic XR, Inc. Release
Contact:
Barry Braun, [email protected] or 320-230-2883
ST.
CLOUD, Minn. (Jan. 8) – It started with a small race in Minnesota,
in a small town, and with a big purse no less. The $10,000 to win
O'Reilly Auto Parts BarStool Racing World Championship put
professional BarStool racing (we know it sounds like an oxymoronic
statement) on the map. Furthermore, the promoters of said race
concluded that it may not be so ridiculous to form an organization to
run this crazy form of entertainment at other venues across the
United States, with big name drivers, for big time money.
The
IBRA, International BarStool Racing Association was formed (or
re-formed as history will tell) by Rocket Manufacturing, Inc.,
manufacturers of the patent-pending Rocket Bar Stool of Minnetrista,
Minnesota, and Atomic XR, Inc. of St. Cloud, Minnesota, a motorsports
marketing and promotions firm. Both companies share a vision to
provide an affordable and exciting form of entertainment during the
racing off-season, and at the same time provide an avenue for
top-name drivers in all form of motorsports a chance at winning some
big time cash during what they would consider to be down time.
“The
race in Sauk Rapids, Minnesota, was the testing ground for us,”
stated co-owner and principal of Atomic XR, Inc., Barry Braun. “We
had a feeling it would go over well, and it really exceeded our
expectations. It was basically a matter of Rob and I coming up with
an agreement that satisfies the both of us and finding applicable
opportunities to do more of these races. I know it sounds crazy, or
maybe even stupid, but that is the novelty of it.”
“It
was a fantastic event” added Rob Caho, co-owner of IBRA and
manufacturer of the Rocket Bar Stool. “It gives us (Rocket) an
opportunity to get our product to a broad-based market, directly, and
help spurn more sales. At the same time we get to collaborate and
promote a family-friendly and entertaining package for these fans
that want to get out of the house in the middle of winter. In the
past we ran a version of the IBRA through Rocket, but not of this
significance. This takes our organization to the next level and
more.”
The
IBRA has issued an aggressive “Tour of Champions” schedule for
the remainder of the 2006-2007 that includes stops at the Midwest
Speed Expo in Springfield, IL, an outdoor extravaganza in the
northland of Brainerd, Minnesota, Charlotte, North Carolina, and many
more local events that support the thriving world of racing across
the country.
The
tentative 2007 IBRA “Tour of Champions” Schedule is as follows:
January
19
– Springfield, IL / Nelson Center (w/ Midwest Speed Expo) - ICE
March
3
– Brainerd, MN / Outdoor Show on Gull Lake – ICE
15
– Toledo, OH / Team Toledo Ice House - ICE
24
– Jamestown, NY / Jamestown Ice Arena - ICE
30
– Des Moines, IA / 95KGGO Arena – ICE
31
- Waterloo, IA / National Cattle Congress - DIRT
April
7
– Charlotte, NC / Cricket Arena – PAVEMENT
All
IBRA “Tour of Champions” races will be $10,000 to win with a
$250.00 driver entry fee. The IBRA provides all of the Rocket
BarStools that each driver will participate on. Races will be run on
ice, pavement, and dirt surfaces depending on the event. All tickets
to each event will be $15 for General Admission, $7 for Students
(12-17), and $ 5.00 for all Kids 11 & Under. The IBRA will host
a variety of fan-related rallies, autograph sessions, and sponsor
related promotions in accordance with each race date.
For
updated information on the IBRA and the remaining races for 2006-2007
please visit: www.barstoolraces.com.
The newly launched IBRA website is a dynamic portal of information
that will launch a viral marketing effort to support all of the IBRA
sanctioned races.
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