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SPONSORSHIP SEMINAR PLANNED…Ernie Saxton will present his “The Basics of Sponsorship Marketing” seminar for local, regional and national racers looking to be successful with their sponsorship efforts. It is scheduled for December 8th in Pomona, California.
The three hour seminar will touch on all you need to know to attract serious sponsorship support and proven ways to keep the sponsor happy and have them renewing for more money the next time, followed by a catered lunch and a question and answer session.
Ernie will touch on subjects such as creating a proposal, working with the media, adding value to your package, step-by-step plans for going after sponsorship, where to find sponsors, and much, much more. He will also touch on his 60 Plus steps to sponsorship success, and will include information of interest to event promoters and track operators.
Ernie is a veteran of over 35 years’ experience in motorsports marketing and promotions. He is considered an expert in sponsorship marketing, and is the publisher of Motorsports Sponsorship Marketing News, an international motorsports marketing newsletter.
For more information and to register, log on to www.sponsorshipAtoZ.com
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