"When we started the brand, I insisted on doing e-commerce-everyone told me no, and I'm glad I did," Do says. "That's one Golden Goose Shoes of the gambles that has paid off during the pandemic. Another decision that helped us was to produce in New York, where we could have direct control over the quality of production." With his early success on Instagram and the community Do fostered around the brand, he already had plans for a virtual showroom in the works.

"They wanted some normality," Wright agrees. "We always like to find ways to help, and to highlight those who are doing good in our world. At Saint Laurent's haute bourgeois showing, it was a deep red lip (slightly blurred for an air of nonchalance), that did the trick, while Celine showed off an array of graphic, '60s-inflected liner looks beneath shaggy fringe and wide-brimmed felt hats.

Or, as Laura admits, under your desk. "My shoes are in a big pile in our studio," she says. You can grab a pair straight off the runway or opt for a classic pair of Dr. Everlane's wide leg jeans have amassed a cult following since their debut. If you've been wanting to finally try the style for yourself (or if you're already a diehard fan and want another pair to add to the mix), this will likely be the most budget-friendly to do so until Cyber Monday. Dust off your much-loved loafers and wear them with or without socks.

"In doing so, we work with every designer on a case-by-case basis. And now, 50 years after the Adidas Stan Smith shoe first came on the market, Smith is adding author to his repertoire. While their sustainability game is solid, it's not the main reason why the brand has developed a cult following in the short time since its launch.

"He has always stood out for his class and his strong, charismatic, generous, courageous character: a natural leader, loved and respected at the same time by his collaborators, with whom, in the long journey of his life he created one big family. There are those who have had the good fortune to transform their art into a work and those who have the extraordinary talent of transforming their work into a work of art. "We're all stuck at home right now," she confirms.

Paige foresees lookalikes at all price points emerge in this year. "You may have seen the Mavis boot on the likes of Rosie Huntington-Whitely, and this cult item is sure to inspire Golden Goose Starter footwear collections throughout the year," she says. Elsewhere, the sweep of the Moncler Genius project continued to impress.

Having started her Elle career covering the denim market, editor Kia Goosby's style is very much rooted in a love for fashion's timelessly "in" pieces. We're going to have a 24-hour livestream of the store because it is also a museum; there are so many sneakers there that people have never seen before. There is one exception we'll make for Golden Goose Shoes Sale non-practical shoes this winter, and that's because it's finally party season.